Active Marketing Plan
There are over 100 specific tasks involved in a successful Real Estate transaction. From premarketing to showing schedules and follow-up, reviewing market competition, negotiating offers, inspections/disclosures to final walk throughs and closing. Any timeline missed or role not performed can cost a client time and money. Having a licensed team working for you, under my direction, is the key to a successful experience. I am your agent. My job is to go through your property with you to discuss pricing, staging and the marketing plan to get you the highest price possible in your time frame. Then myself and the best team in the business go to work for you!
PREMARKETING / “COMING SOON”
- List the home at the price you determine with our help
- Establish staging and prep work needed to get that price
- Create a calendar/timeline for professional photography, video, and review of the description we write for you. You approve everything before it is shared publicly
- Showcase your home to every buyer and agent so they are aware and excited before you are live in the MLS
- Review what is happening with competing listings
LIVE/READY TO SHOW
- Push digitally to Zillow, Google, Realtor.com, and over 300 different digital websites
- Share video and photos to our Facebook/Instagram pages
- Start targeted campaign with Google pay-per-click and Facebook
- Send email blast to active buyers in our database
- Call each inquiry and convert to scheduled showing appointments
- Prospect every day to find a buyer for your home
- Network with top 25 agents in SCV every Tuesday to promote your home
- Promote any public/broker open houses that you have approved
- Prescreen all potential buyers by validating lender preapproval before they even tour your home
- Schedule all showings with your approval
FEEDBACK, OFFERS & BEYOND
- Send you weekly social media/digital marketing results of how many people are looking at your home
- Review and send daily updates on competing homes in/near your area
- Share feedback and questions that arise during showings
- Review offers with you as they come in. Before responding, we will determine motivation of the buyers, financial qualifications, pricing and timelines/contingencies. Our fallout rate is the lowest in the industry because of this.
- Provide feedback and guidance for you to accept the offer that meets your goals
- Utilize a dedicated transaction coordinator to ensure timelines are met and we close the sale
Where do Buyers Come from?
- 1% — Open houses
- 2-3% — Print or Magazine
- 8-10% — Respond to an Open House or advertisement, and then buy something else
- 20% — ‘For Sale’ sign and Brokers Tours from actual licensed and insured Real Estate Brokerage firms
- 25% — Salesperson contact
- 40% — Multiple Listing Service, Internet, and daily prospecting to targeted buyers
Source: National Association of Realtors
Client Menu of Services Needed
- CLEANING
- PAINTING
- CARPETING
- FLOORS
- ROOF
- LANDSCAPING
- KITCHEN
- BATHROOMS
- FOUNDATION
- PLUMBING
- ELECTRICAL
- WINDOWS
- HAULING
- MOVING
- APPRAISAL
- ESTATE SALE
- INSPECTIONS (TERMITE/HOME ETC.)
In our quest to offer the highest quality, full service possible, please check any items that you would like Princeton Pacific Properties to get bids on your behalf.
Timeline for Selling Probate Property
Your attorney files the petition for your appointment as the estate’s personal representative.
Day 1 – The Probate Court issues Letters, your authorization as the personal representative.
Day 10 – Michael Young is selected to market the home.
Day 10-40 – An intensive marketing period occurs with our Plan of Action.
Day 40 (Option A) – If sold under Independent Administration: Upon acceptance of an offer without Court Confirmation, if applicable, a typical 30- 45-day escrow period follows. The successful bidder secures financing, executes proper documents, causes escrow to close, and approximately
Day 40 (Option B) – If sold with Court Confirmation: Upon acceptance of an offer subject to Court Confirmation, a confirmation hearing date is set by the Probate. This normally occurs if there is fighting amongst family members.
Day 70-85 – The estate receives final sales proceeds.
Court (usually 30 days after this initial bid acceptance). On approximately Day 70, in person, the attorney reports to the open Probate courtroom and to the Probate Judge the Personal Representative’s willingness to accept the previously made bid. At the court hearing, the Judge then offers anyone present in court the opportunity to make a final, higher bid on the property. This is truly a live, in-court auction. At the conclusion of a back-and-forth auction, the final sales price and highest bidder are approved by the Probate Court. A typical 30- 45-day escrow period follows. The successful court bidder secures financing, executes proper documents, causes escrow to close, and approximately Day 100-115, the estate receives final sales proceeds.
This represents a general timeline of marketing, sale, and closing escrow during Probate administration. Estate properties may sell and close escrow in as short as 30 days, or as long as, or longer than any other real estate sale. There is a wide range of flexibility associated with the sale of probate property not discussed here. Please call me for more information.
The Internet
Millions of people search the Internet every month in search of passive information when it comes to looking for a new home. My company spends thousands of dollars every year to make sure your home is exposed to these buyers! This benefits you as your home will receive ultimate exposure. This exposure enables buyers to see your home first and our phones to ring. We will pre-qualify all prospective buyers, set showing appointments, and sell your home!
Why List with Michael Young?
- Track record — 42 years of experience in selling homes in the Bay Area.
- Commitment — Promise to do what I have done for over 3,000+ people and counting.
- Pricing for maximum return — Efficient and accurate in getting the highest price in the least amount of time.
- Utilize our extensive network — Part of an International and Global network of high-producing Realtors getting exposure to buyers from all over the United States, Canada, Europe, and Australia.
- Marketing — A strong, modern, and pro-active Plan of Action.
- Integrity — I only promise what I can deliver.
- Follow-up — I, along with Princeton Pacific Properties, advise, guide, and counsel every step of the way.
- Internet Presence — Your property will receive maximum exposure on many different websites. Over 92% of homebuyers begin their search online.
- Prospecting for buyers — We prospect a minimum of 4 hours per day. We will aggressively promote your home until it is sold.
- Client Care and Communication — We have created a meticulous system for weekly updates that include team activity on behalf of your home and feedback from agents and buyers, ensuring you are aware of our progress every step of the way.
- Range of Services — We proudly offer all services you require under one roof, including mortgage, title, closing services, relocation, staging, insurance, and home preparation.
Harnessing the Internet
The Internet is an integral part of home sales in today’s market. At Princeton Pacific Properties, in addition to the MLS online listing, your home will be available to anyone who has computer access.
Web Exposure
Eighty-seven percent (87%) of buyers in California consider the Internet an integral part of their home search process1. In the tech-savvy San Francisco Bay Area, one may assume this number is much higher. In order to reach these critical buyers, Princeton Pacific Properties places special attention on distributing all of its listings to the most powerful home search sites on the web.
Every listing will be prominently displayed on our website, as well as:
- Trulia.com
- Zillow.com
- MarinIJ.com
- Google Base and Maps
- CleanOffer.com
- Realtor.com
- Move.com
- HomeGain.com
- Yahoo Real Estate
- Redfin
- Craigslist
- Mike Ferry Company
- MLSListings.com (All)
Our agents ensure that each listing is enhanced with attractive, professional photographs and a carefully written description designed to highlight the most attractive aspects of your home.
And if your property is priced above $1,000,000, your agent may choose to utilize other powerful digital marketing tools, such as:
- Slide shows
- 360-degree virtual tours
- Single property websites
- Videos
Buyers also have access to your property when they’re on the go. We have customized our website for the iPhone, and our mobile application allows buyers to send a text message a request for more information. They receive photographs and details designed for viewing in a mobile web browser.
Proactive Marketing — A hallmark of Princeton Pacific Property dynamic exposure of your home or investment property.
The first showing of your home most likely will not be a Realtor walking someone through your home between 8:00 AM to 6:00 PM. There is a 90% chance that the first showing of your home will be a buyer looking at your home off of the Multiple Listing Service or an offshoot of that from Zillow, Trulia, Homesnap, etc. The days of Reactive Marketing (waiting for a buyer to show up at an open house or from an ad in the newspaper) are long gone.
Today’s buyer responds to Proactive marketing through daily targeted prospecting and access to the property through the internet. Princeton Pacific Properties Plan of Action in marketing your home is designed for and leads the way forward to achieve this very goal.
Superior Technology to Better Serve Our Clients!
In real estate transactions, time is of the essence. At Princeton Pacific Properties all our agents have accounts for the top eSignature service, DocuSign(registered trademark). This service empowers our agents and clients to operate faster and more efficiently in completing the necessary transaction documents. This is the only web based service that securely automates and controls the entire electronic document signing process and helps all involved to stay ahead of the competition.
DocuSign is easy to use
Your Princeton Pacific Properties Real Estate Agent will upload the necessary documents into the DocuSign system. Then they will assign the areas that need to be completed. You will receive an email notification from your agent that your document is ready for review. You will then be walked through a few simple screens to select your electronic signature style and sign the documents. When you have finished reading, reviewing, and acknowledging receipt of documents with electronic signatures, the document will be sent electronically through the system to your agent. There is no requirement for any special software or hardware; all you need is an email address and an Internet connection! You can even complete documents on your web-enabled mobile device!
Environmentally Friendly
In addition to the convenience of this service, reading and signing documents electronically can nearly eliminate the need for paper, creating a far “Greener” transaction!
Pricing Strategy
Pricing your home correctly is critical. The key in most markets is to maximize the number of qualified buyers who see your home, with the initial listing price. If your home is priced too high, many of your target buyers won’t even look at it. The longer your home sits on the market, the less your home may eventually sell for.
Getting Ready for Sale
- Through preparation, leverage, and negotiation, we can help you.
- When we list your home for sale, we have a detailed plan that we follow.
- We help you prepare your home for sale with recommendations for improvements and repairs
- We can do a staging consultation to help your home show its best.
- We have the proper disclosure forms for you to complete so you can fulfill your duties to the buyer.
15-Day Action Plan
Our 15-day action plan is designed to list and sell your property quickly.
* This is a hypothetical sales plan. The exact timing of the sale of your home may vary. An action plan will be customized for your property and individual needs.
Preparing Your Home For Sale
First Impressions Are Lasting
The first impression (curb appeal) is vital. You lawn should be trimmed, walkways swept, and the front door cleaned with a doorbell that works.
Decorating For A Quicker Sale
A minor investment in paint and carpet may pay you dividends in the form of a better price and a quicker sale.
Let The Sun Shine In
Open the drapes and curtains. Clean the windows so that a prospect can see how bright and cheerful your house is. Dark and dreary rooms do not appeal to most home-buying prospects.
Little Things Make A Difference
Loose doorknobs or cabinet pulls, sticking doors and drawers, wobbly hinges and stuck windows are all negative factors. Take a few minutes to check and repair all these seemingly minor flaws.
Safety First
Keep stairways and corridors clear. Clutter is unattractive and causes accidents.
Top-To-Bottom
Let prospects see the full value of your basement, attic, garage and closets by removing junk and cartons. Rent a short-term storage space if necessary.
Bathrooms & Kitchens Sell Homes
Make bathrooms and kitchens sparkle. They must be spotless. Clear all countertops and remove all magnets and paperwork from the refrigerator. Less is more!
Showing Your Home
Can You See The Light?
Illumination in your home can be the “welcome sign” for every prospect. Turn on all the exterior and interior lights including accent and picture lights.
Avoid Crowds
Potential buyers will feel like intruders and want to hurry through your home if there are too many people around. Send the kids over to the neighbor’s house and take a walk while your house is being shown.
Silence Is Golden
When showing your house, turn down, or off, radios or television sets. Let the agent and the buyers talk freely without having to yell over any noise.
Put “Scruffy” Outside
Dog is man’s best friend, but not when showing your house. Keep pets out of the way, not underfoot.
This Is Not A Social Call
Be courteous and friendly, but don’t force conversation with potential buyers. They’re there to inspect your house, not to be social. Let the agents do the talking.
This Is Not A Garage Sale
Don’t try to sell the potential buyers any of the furniture or furnishings that you don’t want to take with you. They haven’t bought the house yet – you could ruin the sale.